FAQ Section
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Check out our answers to frequently asked questions below.
What does a healthcare marketing agency do?
A healthcare marketing agency helps pharmaceutical, biotech, and medical device companies reach healthcare professionals (HCPs), patients, and caregivers through compliant, effective marketing strategies. This includes brand positioning, HCP and DTC campaigns, content creation, website development, and analytics to measure performance and ROI.
What makes Lightning Media different from other healthcare marketing agencies?
We’re intentionally small and senior-led — no hand-offs to junior teams. We embed with your team, move quickly, and build performance-focused marketing programs that are fully measurable. From branding to analytics infrastructure, we do the work ourselves and show you exactly what’s driving results.
Do you specialize in HCP marketing?
Yes. We design and launch targeted HCP campaigns using email, programmatic, and rep enablement materials. Our campaigns help doctors learn about your product and proactively reach out to reps — reducing cold outreach and increasing Rx conversions.
Can you help with DTC (direct-to-consumer) campaigns?
Yes. We build patient-focused campaigns across paid search, social, and landing pages. These campaigns are designed to educate, generate leads, and ultimately drive prescriptions by connecting patients with qualified HCPs.
Do you offer branding and website design for healthcare companies?
Yes — we create full brand identities and websites for healthcare startups and product launches. That includes logo design, style guides, packaging, and SEO-optimized, conversion-ready websites built in Webflow or WordPress.
What kind of marketing analytics do you provide?
We build custom data solutions — often on Amazon Redshift — that connect marketing performance to real-world results like email engagement, ad impressions, NPI activity, and Rx conversions. We also build dashboards and reporting tools so your team can see exactly what’s working.
Colette embraced the messy for us 5 years ago for an emerging PharmaCo, and I have no doubt that she will make magic again. Someone is going to be VERY GLAD they hired you!
Colette helped us understand and grow our acquisition channels by running hundreds of targeting tests to help us find our perfect audience.
Colette helped us build an online advertising strategy from scratch. Now we’re seeing sales and revenue come in higher and in a predictable way!