Email Marketing Increases Prescriptions Written

The Customer

Dompé is an Italian-based biopharmaceutical company that specializes in the development of innovative therapies for the treatment of rare diseases. With a focus on research and development, Dompé has created a robust pipeline of products and treatments, including biologics, small molecules, and gene therapies. The company's portfolio includes treatments for ophthalmologic, neurologic, and oncologic diseases, among others, with a commitment to improving patients' lives through advanced and novel therapies. Dompé has a global presence with operations in Europe, the Americas, and Asia, and a mission to provide accessible and effective treatments for patients with unmet medical needs.

How we helped

For Dompé, we worked with the marketing team to increase awareness and engagement with healthcare professionals who would be writing prescriptions for their primary drug, OXERVATE® (cenegermin-bkbj). We'll share a case study of how we matched our target physicians to email addresses and improved our open and click-through rates through A/B testing.

So, what exactly are email marketing drip campaigns? Simply put, they are a series of automated emails sent to subscribers over a period of time. These emails are specifically designed to educate, inform, and engage your audience with helpful and relevant content. Drip campaigns allow you to nurture leads, build relationships, and ultimately convert subscribers into customers.

One of the major benefits of email marketing drip campaigns is their ability to help companies reach their target audience. We segmented the audience based on territory and sent personalized email messages from the corresponding sales representative in the area. By strategically targeting the right physicians through database management, we were able to create email lists that catered to various specialties and demographics within the medical field.

But it's not enough to just reach your audience; you also need to engage them. And that's where A/B testing comes in handy. We crafted multiple 3-5 email series for physicians that appeared like they were from their sales rep and sent those out automatically through an email automation platform. We experimented with different subject lines, email copy, and calls to action to determine what resonated best with our subscribers. Through this process, we were able to increase open rates by 164% and click-through rates by 175%.

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