A Re-Brand Leads to 35% Higher Conversion Rates

HeySunday partnered with Lightning Media to completely reimagine their brand identity and creative presence. We delivered a full rebrand including logo design, style guide, packaging, and a custom photo and video shoot to help them scale across DTC and retail channels.

Published on:

June 2, 2025

Overview

HeySunday is a consumer laundry brand focused on sustainability and simplicity. They approached Lightning Media for a full brand overhaul to better connect with their growing customer base and stand out in a competitive market.

The Challenge

HeySunday had a strong product but lacked a cohesive visual identity. Their existing brand assets didn’t reflect their clean, modern values — and they needed to scale quickly with packaging that felt elevated and trustworthy.

What We Delivered

Brand Strategy & Identity

Defined the visual tone and brand personality
Designed a modern, minimalist logo that reflects clarity and calm
Developed a full style guide including typography, color palette, and usage rules

Brand Assets

Created branded icons, templates, and social graphics
Designed custom illustrations for packaging and marketing

Packaging Redesign

Built clean, shelf-ready packaging that reflects the brand’s core: clean ingredients, modern aesthetic, and sustainability
Final print-ready dielines for all SKUs

Creative Production

Planned and executed a full photo and video shoot
Captured product, lifestyle, and brand content for use across website, social media, and paid ads

The Results

A polished, professional brand identity that resonates with clean-living consumers
Packaging ready for marketing expansion and DTC scaling
Over 100 custom photo and video assets aligned with the new brand
Streamlined visual consistency across all marketing channels